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25 Kent

Mixed Use
Urban Design

25 Kent Street offers a direct connection from the heart of Brooklyn’s Williamsburg neighborhood to the East River waterfront, one of several waterfront activation efforts spearheaded by the City. The block hosts the first new privately-financed manufacturing space in Brooklyn in over ten years and myriad public-private collaboration opportunities to stimulate the local waterfront economy.

MPFP was brought on board to conceptualize and design the middle-block plaza creating a pedestrian conduit from one block to the other, in addition to a several hundred square feet of open plaza space for the mixed-use economy at ground level. A mixed retail façade draws in visitors and passersby alike; MPFP’s balanced mix of lush planted areas and permanent, and movable, outdoor seating areas will encourage those to stay.


Brooklyn, NY


Rubenstein Partners/Heritage Equity Partners


POPS Plaza + Thru-Block Plaza


2.2 Acres




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